DM 18 • Medium • Every Product has a Voice • Benjamin Hersh

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Apps and websites are littered with text, and when you read, you experience the words as if spoken. This voice is every bit as real as color or motion on a digital screen — it’s an illusion of our making, and it’s there to be designed. Words are often the most important design element in a product, but designers rarely handle them with the same care or conviction that we have for visual patterns. We can do better. In the spirit of Dieter Rams, Benjamin proposes a series of simple principles to help us design better with words. He finds lessons in neuroscience, fairy tales, and examples from his work at Medium.

Theme: Be A Design Rebel


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